Essay Ideas

Idea:


How affective was Nazi Propaganda used in comparison to modern forms of advertising


- What Propaganda is and the persuasive techniques used within it.
- How the Nazis used propaganda and why.
- Anaysis of examples of both Nazi propaganda and modern advertising in relation to communication theory using the Shannon and Weaver model.
- How affective was the use of propagada.

Sources:


- Dyer. (1982) Advertising as communication. New York, Routledge
-John O'Saughnessy, Nicolas J. O'Shaughnessy. (2003) Persuasion in Advertising. New York, Routledge
-John Fiske. (1990) Introduction to communication studies. New York, Routhledge
-Susan Bachrach and Steven Luckert. (2009) State of deception: Power, media, gender and technology. New York, W.W Norton and Company.
-David Welch. (2002) The Third reich : Politics and Propaganda. New York, Routledge.