Graphic Design

• Cave paintings were used as a form of communicating visually
• 14^th century Italy with paintings such as Giotto Di Bondone- Betrayal 1305
• Paintings were used to communicate messages to the illiterate, as at the time only the wealthy and scholars were able to read.

William Addison Dwiggins 1922, (successful designer):

"In the matter of layout forget art at the start and use horse- sense. The printing-designer‟s whole duty is to make a clear presentation of the message - to get the important statements forward and the minor parts placed so that they will not be overlooked. This calls for an exercise of common sense and a faculty for analysis rather than for art‟.

Herbert Spencer: “Mechanized art”

Joseph Muller-Brockman

• "Visual Communication"
• "Whatever the information transmitted, it must be, ethically and culturally, reflect its responsibility to society"

Saville Lumley

• 'Daddy, What did You do in The Great War?' (1915)
• Persuasive communication through design to get people to join up to fight in the war
• Was unlike the abstract advertisements at the time , but was considered a complex piece of graphic design

Wassily Kandinsky

• Considered to be a fine artist but influenced the graphic design in the Bauhaus
• Composition VIII (1923)

London Underground map

• Progression
• Overtime it has developed more clarity

Oskar Schlemmer (German), Bauhaus logo, 1922

Herbert Matter

• Swiss
• Swiss Tourist board posters (1932-34)

Jamie Reid

• Sex Pistols, Never Mind the Bollocks ... sleeve design (1977)
• Visual representation of what the punk music scene stands for

Peter Saville

• Renown for missing deadlines
• FAC 001, The Factory Club Night poster
• New Order, Blue monday, sleeve design (1983)
• The sleeve was intricate, with an extensive colour palette that they made a loss on selling every album as they were so expensive to produce

Jonathan Barnbrook

• Bastard typeface 1990
• Olympukes

Summary

Graphic Design through the ages developed more and more expanding and exploring various methods of communication. Graphic design over the years has involved many people certainly media for the masses.